In this edition of the series on generating website traffic, we'll be taking a look at methods you can use in generating website traffic online. There are various methods used to generate traffic online. There are the fee-based ones and the free website traffic generation methods. Some of the fees based are cheap while others are expensive. It all depends on all you and on how much you are willing to spend on the advertising.

Under the fee based methods of advertising, you have the following:

1. Payperclick Advert campaigns

2. Classified ads

3. Ezine and Newsletter advertising

4. Search Engine Optimization

5. Paying to Build Email lists popularly known as subscriber lists.

6. Paying to get listed in directories.

7. Purchasing of Text links

8. Advertising on EBay

Under the free methods of advertising are:

1. Article marketing

2. Forum Posting

3. Email marketing after you have built a list

4. Submitting videos to video directories.

5. Using free Classified directories

6. Viral marketing methods e.g use of a tell-a-friend script

7. Tagging and pinging

8. Using Traffic Exchanges.

9. Use of safelists

10. Recruiting affiliates to help sell your products for a commission.

11. Reciprocal linking.

12. Search Engine Optimization.

Because writing on all these will be extremely tasking, I'll like to narrow down the topics that we'll be looking at the most relevant of these methods. We'll start with the Fee based and then move on to the free methods.

1. Pay Per Click Campaigns.

The most popular of these advertising methods is the famous Google adwords. Unfortunately, most people do not know that Google isn't the only reputable company offering PPC advert campaigns. There are also companies like Azoogle, Chitika, MSN adcenter, Yahoo Search marketing and other smaller PPC search engines such as Enhance.com, goclick.com, search123.com, and a host of others. What these companies do is they offer the advertiser a space on their website to advertise their products and services while billing them an agreed amount of money for every click that advertisers make. That is why it is called pay per click.

Of them all, Google still seems like it is the best at providing the best advertising services because it receives over 10 billion searches in a month. This topic is a very vast topic. Since this is just an introduction to all the various forms of advertising, it would be best to pick up some of the best books on Google advertising online. Three very good books are Google cash by Chris Carpenter, The Definitive Guide to Google Adwords by Perry Marshal, Adwords miracle. These books are written by well recognized and highly respected in the internet marketing field. They provide high quality guides that you'll find full of relevant information.

Google adwords seems simple at face value, but the truth is if you don't know what you are doing, you will lose lots of money. That's the reason you need to pick up these materials. Do not assume when you get to the website and sign up, they'll just guide you along. All they want from you is your money. So, if you don't know what you are doing, your money will go down the drain. See All articles From Author Tags:

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Word Count Appx. : 510 | Article Views 255 Published 26-11-2007