According to a recent study report of the Front Page Public Relations, more than 60% of websites lack acceptable standards of web programming to be ranked highly by Internet search engines. Many websites do not contain the titles, descriptions, keywords and other Meta tags needed to be read and indexed by leading search engines.
The first thing you should know is the title tag is critically important. If the title is not adequately effective, then you will positively lose the opportunity of attracting the clients. Make it a point to keep the title short. Let not your title be longer than 60 characters (with spaces), which will work out to roughly eight to ten words. It is also important not to overcomplicate your design and make it messy with things such as Flash, Java, frames and dynamically built websites.
Always begin with what is specific about the page and then move to what is general. Many websites begin their title with their brand or organization name, and then follow with what is unique about the page. You should scrupulously avoid this very common mistake, most people commit.
The first thing you should know is the title tag is critically important. If the title is not adequately effective, then you will positively lose the opportunity of attracting the clients. Make it a point to keep the title short. Let not your title be longer than 60 characters (with spaces), which will work out to roughly eight to ten words. It is also important not to overcomplicate your design and make it messy with things such as Flash, Java, frames and dynamically built websites.
Always begin with what is specific about the page and then move to what is general. Many websites begin their title with their brand or organization name, and then follow with what is unique about the page. You should scrupulously avoid this very common mistake, most people commit.
The second thing to note is that search engine optimizing a page has less to do with keyword density and more to do with your understanding who is your target audience. If you do not know who your target audience is you will never be able to properly optimize your pages. You may optimize it with whatever keywords you choose, but if they do not happen to be the words that your customer is searching for, then what is the point of having keyword density? After you have identified the right keywords, write, or re-write, your content to make them crisp and appealing to the target audience, inserting the key phrases you have selected whenever possible and without overdoing things.
Most web designers recommend pages that are about 400-500 words long. If they are marginally longer or shorter, there is no problem. However, if they are nearing 800 to 1000 words or more you should split them up, trying to confine a page to 400-500 words. On this 400-500 word page you should have not more than 2 or 3 occurrences of a key phrase. In other words you could have between 4 and 9 occurrences of all your key phrases per page. Above all, make sure the pages are well-written and readable. Do not optimize for optimization's sake. If only one key phrase applies to the page, then only use one and do not irrelevantly stuff the page with more keywords. The meta description should be a readable sentence or two with the same keywords that you wrote the page for. They should also appear as near to the front of the tag as possible. If the tag doesn't make sense with them at the front, then reorganize until they make sense.
Restrict your HTML code, as far as possible, as it makes it easier and faster for the search engine to index your page. Do not exceed a total page weight of 50 KB for any page including graphics. As you are aware, anything over 100 KB is going to be slow, and some search engines resent pages that are over 100 KB. Most visitors are fond of site maps/indexes, and so do search engines. Make sure that the site map is available from the home page and it is presented in a text-based format, and kept updated.
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Most web designers recommend pages that are about 400-500 words long. If they are marginally longer or shorter, there is no problem. However, if they are nearing 800 to 1000 words or more you should split them up, trying to confine a page to 400-500 words. On this 400-500 word page you should have not more than 2 or 3 occurrences of a key phrase. In other words you could have between 4 and 9 occurrences of all your key phrases per page. Above all, make sure the pages are well-written and readable. Do not optimize for optimization's sake. If only one key phrase applies to the page, then only use one and do not irrelevantly stuff the page with more keywords. The meta description should be a readable sentence or two with the same keywords that you wrote the page for. They should also appear as near to the front of the tag as possible. If the tag doesn't make sense with them at the front, then reorganize until they make sense.
Restrict your HTML code, as far as possible, as it makes it easier and faster for the search engine to index your page. Do not exceed a total page weight of 50 KB for any page including graphics. As you are aware, anything over 100 KB is going to be slow, and some search engines resent pages that are over 100 KB. Most visitors are fond of site maps/indexes, and so do search engines. Make sure that the site map is available from the home page and it is presented in a text-based format, and kept updated.
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Word Count Appx. : 587 | Article Views 528 Published 25-11-2008