Social media linking is a very effective technique for acquiring quality one way links. With the advent of numerous social networking websites, social bookmarking sites, blogs, forums, etc., social media linking has become one of the most important aspect of Search Engine Optimization.

Since then, blogging has become one of the easiest ways of making money online. In this article, we will have a look at how the paid blogging networks actually work?

Whenever, you open a blog networking site, the first thing that you will always notice on the home page is "Advertiser' and "Bloggers' or "Publishers'. An advertiser is the one who wants to setup an advertisement for his products and services and a blogger is the one who writes the blogs for the advertiser and gets paid for it. The advertiser pays the fees to the blog networking site and the site gives a stipulated fee to the blogger or publisher.

For being an advertiser or a blogger you need to register to the website with all the valid details about you, your company (for an advertiser), payment details (like the Pay Pal account), etc.

What advertisers need to do?
An advertiser is the one who wants to promote his products or services. He has to setup an ad campaign, specify all his requirements and the goals that are to be established. He also provides the necessary links, images that should be included in the review. This is the same as to create a job opportunity and post it. The bloggers who are interested in it apply for it.

What bloggers need to do?
A blogger is the one who writes the blog for the advertiser. Whenever, he sees an opportunity put up by an advertiser, he analyses it, judges it according to his topic of interests and then decides whether he can write a blog on it or not. Once he accepts the opportunity, he has to complete it within a specific period of time. After submitting, it is manually reviewed by the experts of the networking sites and then accordingly, approved (if appropriate .i.e. does it follow the guidelines, does it match the advertisers requirements, his goals, etc.) or rejected. It takes typically 3-5 weeks to review a post. If all this is satisfied, then the blog is posted on the website and the blogger is given the fee as per decided.

In short, an advertiser hires a blogger for writing a review about what he wants to promote. The networking site just acts as a medium between the advertisers and the bloggers. If the advertiser does not like the work done by the blogger, he can bring it to the notice of the networking sites and stop the payment. Then, the networking sites can review the post and take necessary actions. The money earned by bloggers ranges from $5 to $2500 or more, depending upon the quality and content of the blog.

Hence, blog posts and reviews classify as a very effective link building technique in order to generate high quality one way links.