Ethnicity and India are almost synonyms when it comes to Home décor, Handicraft and Gift items. Our country is a rhythmic mix of rural and urban craftsmanship, which makes even a plain earthware a piece of rich beauty.

Pottery and Earthenware are the hallmark of India's cultural tradition and till date carry a distinctive trail in the Indian market. From a utility item to a piece of artistic beauty, Pottery has traveled a long way from rural to urban civilization. What was used only in villages in the 17th and 18th century is know often found as an ornamental piece in the lavish drawing rooms of big city homes.

Although pottery was India's hallmark in the time immemorial, its popularity is still not tainted and available to us in the form of Earthenware, Stoneware, Porcelain, Fire Clay and Ball Clay.

These are made with an ancient methodology but the modern artistic touch grants them an exceptional beauty. Many people have bought exclusive ethnic pottery for their homes, offices and balustrades. For example, a duck shaped earthen pitcher with fine black paint and white sketch kept in the living room, long neck simple beaker with curves and twists toward the top, and painted with earthen colors placed in the dining room, and wide beaker embellished with stones and kundan in the veranda has been regularly seen in Indian houses.

Thanks to the talented Indian potters that even in the 21st century, which brims with technologies, the clay made items have not ceased to exist. Rather they are being purchased with great zeal and many people give it greater importance than the machine-made and synthetic painted items.

The craze for designer pottery is so much that it begins from virtual market and covers the online market too. Many art and craft companies sell amazing pottery online, with a successful selling rate for people who are unable to visit the crowded markets. They showcase a wide product list to choose from, and most of them depict the passion they have in art and craft. Many people purchase the art and craft pieces online, and enrich their homes with artistic beauty that is found in different corners of India.