If articles and content on your website is used to promote your products, soon you will need to implement a defense against the duplicate content penalties from Google, Yahoo, and other major search engines. Google, Yahoo and MSN are looking to eliminate duplicate content from websites in an effort to permit users to find clean and fresh content.

An efficient method to ensuring your website and articles do not get deleted is through the use of a semantically correct article spinner. At one time, rewriting all your content by hand to submit to various article directories, was the only way to beat the duplicate content penalty. Using a quality article spinner that will implement semantics technology puts the tedious job of rewriting all your content to rest, saving you a lot of time and effort.

Through the use of Latent Semantic Indexing, major search engines are eliminating duplicate content. This field of language studies is referred to as semantics, which is the study of the meaning of words. Normally, a thesaurus would be used to change words by the use of synonyms, whereas semantics uses a method of words related to the meaning. For instance, the word dance would have 'jig', 'hop' or 'waltz' as synonyms in a thesaurus. However in semantics, 'dance' can be interpreted as 'club' or 'song'. The science behind semantics allows a computer program to 'understand' more of what a user wants through the meaning of the word, not just a replacement of the word with a synonym.

Inherently, a computer can not interpret the meaning of words, like the human brain can. For example, if someone says 'picture' you can interpret this as 'camera' or 'smile' or a pleasant memory, but to input 'picture' into a website search, will return results only with the word 'picture' in them. That is because the computer only understands what you are inputting, without the benefit of the ability to semantically reference your meaning. Through the usage of semantics and semantically enhanced software, a computer could essentially 'understand' different meanings and associations of words.

The advances in Semantics over the last several years has brought more and more computers closer to artificial intelligence, and the computer having a better understanding of what it is you may be looking for. As the major search providers begin to execute semantic programming, it will ultimately remove thousands of duplicate content sites. For this very reason, it is necessary for article marketers to be aware of duplicate content and use a program that will help them remain on the search engine indexes without penalty.

Using the basic article spinning programs that do not offer a semantic analyzer could result in your content being penalized and deleted from the major search engines. Older article spinners will not have semantics built into them, if you are unsure, ask before you try them. The use of a thesaurus-based article spinner will not be helpful in defense against the semantic analyzers used by all major search engines. Although spinning your article is a good start, unless your spinner has a built in semantics program, it is not sufficient to defeat the duplicate content penalty. Do not waste your valuable time and effort using the older versions of article spinners, since they do not include the necessary semantics capabilities, and Google will only omit your duplicates, causing you lost traffic.