EBay was once the only game in town - nobody could touch their market share of online sales, if you sold online, chances are, you sold on eBay.

Yahoo and Amazon both tried the auction business early on, and soon threw in the towel. That was then, and this is now - eBay is no longer the king - and several online sales sites are gaining ground as eBay loses theirs.

Nothing was a better indicator of their decline than the news that eBay just posted its first ever quarterly sales decline in January, 2009.

EBay is finding that it is not the only game in town, and smaller, niche sites, along with old standbys, are gaining popularity.

Amazon reported their best selling season ever this year, even in the face of a slow economy.

Bonanzle, the new kid on the block, bills itself as the friendly, upbeat site for resellers - and they now have nearly 40,000 registered users and 1.5 million listings to prove it.

Bidtopia - founded by disgruntled eBayer Bargainland, is gaining ground as their no reserve auctions lured their customers to their site from eBay.

If you're an eBay seller, there is a bright side, eBay's loss of market share is your gain - the competition is good for the online marketplace.

One new upstart, Bonanzle has been perhaps the more successful, growing at nearly 50% per month.

So what's making this site so attractive with sellers and buyers alike?

We decided to have a look and this is what we found out

Bonanzle has a great group of fellow sellers with a friendly, upbeat atmosphere (kind of sounds like you-know-who when they first started, doesn't it?)

You can easily import active eBay sales

There are no listing fees

There are low final value fees

It is easy to import EBay feedback

And the listing form is fast to fill out and very user-friendly.

The best part about all this new competition, besides the better designs, more user-friendly forms, more choices for resellers, better seller conditions is LOWER FEES!

When you're giving away 10-15% of your profits to the eBay, doesn't it sound like time to look for a better alternative? How about no listing fees or final value fees of under five dollar....It's out there, waiting for you.