A list of email subscribers is crucial to the success of your online business. That's why it's important to begin building yours from the day you start online. Of course, a large list is much more valuable than a small list simply because of its numbers. While you can use a small list for many of the same functions, a large list gives you more options and potential to boost your income on demand.

Let's start with the things you can do with both small and large lists.

First of all, it must be a highly targeted list of subscribers who are extremely interested in your niche. These are people who will buy almost anything in that niche, and do it repeatedly even when you might think they have everything.

Once that you have your list started, you can email your subscribers on a regular basis with valuable content as well as offers for your products, or any that you are promoting as an affiliate. As your subscribers come to trust you, they will more readily buy from you.

To some degree, you can test new products to a small list, but you will get much more accurate and better results with a large list.

A large list aligns you with other people with large lists who are keen to participate in joint ventures. When either of you launch a product or want to boost sales of a current one, you can leverage each other's list with ad swaps. If you both have a list of 10,000 names, you can get your message out to 20,000 people.

If you are an affiliate, you can effectively beat the competition in sales and easily win any affiliate contests if your list is of sufficient size.

Launching a product requires reliable testing, otherwise you can waste considerable time and energy marketing a product that won't fly. By testing it on your own large list, you have can get controlled results which are far more reliable than random testing from unknown sources.

As a large list owner, you have the world at your fingertips. Set up your auto responder with useful and relevant content that your subscribers will appreciate and they will be ready to buy when you send along one of your promotional emails. With an email series lined up, including helpful info and promotions, you have the potential to make recurring income all year long on autopilot.

When you want to take an exotic vacation, buy yourself a new car or create a new product, you can raise the money quickly by sending an extra promotional email to your list. With a big, responsive list you can make money on demand quite easily.

The key to business success is to have a large list of hungry subscribers who are eager to buy whatever you might offer them. As you continue to grow your list, you will soon realize the massive benefits that it provides: joint venture opportunities, money on demand, and the joy and freedom that comes with that recurring income.