On this fourth part of our series on KeywordSpy Tracking, we'll venture into one of the new feature of the system which is the Comparison Tab.

The Comparison Tab allows you to bring two domain's keyword list in side by side with each other for an organized and efficient comparison of keyword data. For this you can select any two domains on the competitors tab and hit the "compare" option or you can directly proceed to Comparison tab and select domains from there.

One great benefit of this feature is it speeds up the process of taking keyword list after keyword list of your competitors and sorting out which keywords they have and do not have in comparison to yours. You can immediately tell which keywords their ads are showing for that your campaign is missing out on.

New advertisers come in and out the online advertising field daily. Comparing keywords will also allow you to find out if certain advertisers are also worth studying or after a different market altogether.

If you're trying out new keywords for a specific type of campaign, keeping a close eye on what your competitor is doing could be good. Whether you're avoiding using the same keywords or researching for currently profitable keywords working for the other advertiser.

This function can also be useful in terms of organic keywords. As much power PPC advertising has, one should never forget not to rule out SEO process, you could be paying for keywords your competitors are using when you can easily and cost effectively implement them in your SEO campaign.