Pushkar Fair is organized in October or November every year around the Holy Lake. It is believed that Lord Brahma chose Pushkar Lake to perform his yagna. Moreover, sage Vishwamitra meditated here for years too. It is believed that a mere dip in the holy Pushkar Lake can absolve one of all the sins and opens the doors of Paradise. The city of Pushkar is also believed to be the source of the famous Gayatri Mantra and is thus, considered one of the five Gayatri Dhams all over the world.

Pushkar in itself is a quintessential town but its lively fair attracts several tourists to the place. Pushkar Fair offers you much more than a bird eye's view of Rajasthani culture and traditions. It's a kaleidoscope through which you can see thousands of panoramic aspects of Rajasthan from one vantage point. The riot of colors in dresses of men and women as well as handicrafts on sale adds to the vivacity of the fair. The women of Rajasthan look exotic in flared ghaghras, odhnis that sparkle with mirrors reflecting the rays of the sun often used as veils, and tinkling jewellery that marks the social status of their families.

The main attractions of the fair are however, its strange competitions including moustache and beard shows, bridal shows, matka phod games, and camel races. Pushkar Fair is the world's largest camel and cattle fair too. It is believed that more than 50,000 camels exchange hands at Pushkar Fair every year. Rajasthani people from faraway villages flock to the Pushkar Fair to trade in some of the most popular souvenirs among foreign tourists such as block prints and tie-and-dye prints in cotton from Ajmer and Jodhpur, Jaipur jewellery, brassware from Jodhpur and bead necklaces of Nagaur.

Matka phod competitions are exciting as men try to break an earthen pot hung high above them using different tactics while others try to stop them from doing so. Bridal shows include turban shows where men tie turbans in strange styles and captivate our attention with small details such as strategically placed knots and colors of the fabric they use. Moustaches, beards and turbans are three symbols of pride and honor of Rajasthani men and they go beyond generic efforts to keep them in good shape. Cultural shows are also organized to enliven the event. Various dance and musical performances, story narrations, dramatizations of heroic legends of the land, mature renderings at puppet shows and acrobatic feats at Pushkar Fair have earned international fame for the event.