Why give mini e-books away for free when you could sell them and make money? Many marketers might say there is no reason to give them away for free. In fact, giving them away for free might devalue them, leading people to overlook them, rather than spending the time to download them.

In stark contrast to this opinion is that of Jimmy D. Brown, who has made a career of doing precisely that. Why give mini e-books away for free? Because Brown and other marketers have repeatedly demonstrated that doing exactly that will yield higher sales and higher exposure than any other method you could possibly use, but in the long run.

Rather than gaining small profits for the short run, you can gain thousands of potential future customers, which answers the question of "why give mini e-books away for free?"

With that being said, it is important to qualify this statement with some "must dos." While giving away mini e-books for free can create massive viral traffic, it has to be done properly.

The most important part of these free give aways is to find partners who will help you distribute the e-book. The best place to look is actually on your own mailing list - people you already have a personal relationship with. Give your subscribers a really strong incentive to distribute the report (i.e. Allow them to rebrand it or to earn a commission on referrals).

The next "must do" involves implanting some sort of successful lead-capturing method into the mini e-book. For instance, you could place links throughout the mini e-book that refer people back to your opt-in page, where they can become a subscriber. Again, if your goal is long term profit, rather than short term, gaining a subscriber is always better than gaining a potential, one-shot customer.

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