As we are now enjoying the very best the English Summer has to offer, it can only mean that the festival season is well and truly going on. Recent festivals have included the Isle of Wight Festival as well as the ever popular Glastonbury Festival. For the first time in years neither of these festivals has managed to sell out all their tickets, however the relatively recent (by comparison) Lattitude festival has proved to be more popular that ever. For the first time in it's history this festival has truly adopted an ethical green mantra, marking a unique change of direction for UK festivals. Although this festival is only in its third year the organizers believe that controlling the festival catering supplies in a green and ethical manner makes the festival highly attractive to the more green minded festival goer, and aligns with favorably with popular societal environmental views.

Although the festival serves to highlight the need to place more emphasis on environmental concerns, it proves to be a highly varied and diverse festival, appealing to very broad cross-section of society. Activities include poetry, comedy, music, as well as all sorts of general interest acts to keep the visitors entertained. In my opinion this festival succeeds in bridging the divide between the hardcore environmentalist and the casual festival fan that just enjoys live bands and great ale. The difference between these 2 parties could not be more pronounced. Whereas the environmentalist may be single minded in his approach to saving the universe single handedly, the "average Jane Doe" on the street often gives barely a passing thought to these issues. The organizers basically sought to promote more of a middle-ground between the two groups, educating and enlightening the general populous to some of the unseen problems for which they are directly responsible. Promoting this ethical responsibility and encouraging more "environmentally sound living" can only be seen as a step forward to cutting the waste and pollution problem that appears to be growing at an exponential rate.

The planners tried to tackle the rubbish problem using a couple of different methods. For starters all revelers who opted to camp on-site were given a "Campers Waste Kit", which helped participants to separate their waste and waste materials. This addresses a huge issue with festivals, namely the contamination of rubbish materials. The contamination means that it is extremely tough if not impossible to re-use or successfully compost the waste materials produced during the course of the occasion. By giving participants the facility to sort their own paper coffee cups, plastic tumblers and catering supplies it means that there is a far greater chance of the organizers being able to collect properly sorted and reusable materials at the end of the event.

The Paper Cups used at events of this nature are a massive problem. This is partly due to the volume of cups used, and partly due to the way in which they are thrown away. By omitting recycling facilities from the sites festival goers have no way to dispose of their rubbish, so it either ends up contaminated with contaminants or simple thrown on the ground. It is perfectly possibly to successfully recycle the paper cup, in fact if used correctly and with a bit of environmental responsibility it can be surprisingly green for a disposable one-use product. Once recycled it is not normally suitable for further use as a item that comes into direct contact with food, as these normally require virgin paper as a base product for hygiene reasons, however it can find its way into a range of other catering supplies. The lifecycle of the humble paper cup can be almost endless! The one exception to this rule is if the rubbish is recycled in such a way so as to remove any cross contamination from the material, cleaning the raw product of any impurities. Although this is far more costly to achieve, it does mean that the waste can then be rubber stamped for use with food related catering supplies under certain conditions.

Another focus of the festival was the incentive to re-use the plastic tumblers and disposable pint glasses provided by the organizers. Visitors were made to pay a small sum of money for their glasses at the start of the event, and encouraged to retain them and reuse the tumbler for the whole event. The incentive in this case came in the form of a small refund on the original price of the plastic tumbler. Visitors were actually seen departing with the plastic tumblers from the event, having not disposed of the item at all. This greatly reduced the amount of waste produced at the festival and it was done in the simplest of ways. By adding perceived value to the Plastic Pint Glass visitors were discouraged from simply tossing it away, appealing to their financial minded side which naturally resists the temptation to dispose of something they have shelled out for.

Market traders and hot dog van operators were also given similar goals with their catering equipment and catering supplies. They were rewarded for the volume of rubbish they successfully managed to recycle directly from their van straight into their sorted waste. This includes plastic containers, food trays and other catering supplies associated with fast food. Again the rewards were only little; however the effect this had on people's attitude to waste was incredible.

The organizers also sought to elect "green representatives" at the festival who were there to help people with the best place to dispose of their waste, and to point them towards the recycling facilities onsite. By promoting this style of green responsibility the direction of the festival was aimed well and truly towards the renewable and reusable energy sources of the future.

The efforts also spread to the online arm of the marketing for the event, with festival goers encouraged to discuss their opinions and ideas on the recycling, particularly on the reusable nature of the disposable pint glasses and plastic tumblers. This was simple another way of promoting increased concern for the environment in an accessible way that everyone can relate to.

Of course it would be hypocritical if the festival staff themselves were using disposable tumblers and pint glasses behind the scenes and simply putting them in the trash, so this same recycling idea has also been adopted by the very people who sought to implement it. Reusable Pint Glasses and Polycarbonate Pint Glasses were used extensively by the festival planners to keep waste to an absolute minimum, even to the extent of having plastic champagne glasses at the board meetings!

It all goes to show that being environmentally sound does not necessarily have to mean chaining yourself to a bulldozer in the middle of winter. Attitudes such as the ones discussed here can be seen as a sure sign that attitudes are changing and dealing with your waste paper and plastic Catering Supplies in an ethical and green manner does not have to mean cancelling the event or leaving visitors out of pocket come the end of the event.