So how do you eliminate your competition without bloodshed? You must create a niche for your business. A niche is something that makes your business different from your competitors. To compete with other businesses nowadays (especially online) you need something that nobody else can copy. One of a kind!
First you must know who your competitors are. Is your business the only one of its type? I doubt it. If so, it won't be for long. Do you know your exact target audience? If not, you will have to find out this information before creating any kind of niche.
Below are two ways to come up with a competition eliminating niche.
1. Just Ask! The first way to come up with a niche is to think like your target audience or customers. Know their exact needs, wants, goals, problems and interests. There're two ways to do this: The first way is to put yourself in their shoes, think like them. The second way is to give them polls and surveys to find out what they're thinking. Pick a niche that none of your competitors are using. If you can't find one that your competitors aren't using pick one to improve.
2. Just Think! The second way to come up with a niche is to use your brain power. Ask yourself questions like: How can I set myself apart from my competition? What could I offer that they can't? Imagine or daydream that your business is on top of all your competitors. What niche put your business at the top in your head? Now, if you keep asking these questions your mind will eventually start shooting out more ideas than you can handle. One of those ideas may be the niche you're searching for.
Now that you have your niche that's just half the battle. You must test it. Does your niche appeal to your target audience? Will it attract people away from your competition? If it does, you're done, until your competition comes up with a better niche. If your niche doesn't, than repeat the process above and test a new niche until it works. If you want to eliminate your competition and be successful you will use this process several times in your business life.
See
All articles From Author
Tags:
competition
competitor
business
niche
Word
Count Appx. :
380 |
Article Views 835
Published 16-11-2009
Related articles
Link Building Tip: Diversify Your Links to Appear More Natural
By: Ken Lyons | 14-06-2009
A healthy link portfolio consists of links of quality, quantity but also of diversity. Diversifying your link patterns to appear authentic is crucial to link building. Research, evidence and a lot of common sense suggests that acquiring links from vari
(read entire article)
Make Love To The Search Engines
By: Jim DeSantis | 15-03-2009
Stop thinking that SEO is something just webmasters know how to do. With the proper know-how and the tools you can make your site beat your competition every time and wind up on the first page of results.
(read entire article)
Keyword Discovery: Keep Your PPC Campaign Fresh and Competitive by Discovering New, Relevant Keyword
By: Ken Lyons | 26-06-2009
By doing this, youre allowing keyword discovery to work for you and help explore new search verticals with cheaper long tail keywords, target new potential customers and improve your paid search ROI.
(read entire article)
Writing Articles - A Low Cost Form of Online Advertising
By: Liz Canham | 23-05-2009
If you check out Wordtracker GTrends, a free keyword suggestion tool, and enter the keyword or phrase which interests you, you will be shown the number of searches carried out on that keyword or phrase. Click on the graph beside your chosen word or ph
(read entire article)
Yahoo Answers: How To Use This Free Traffic Machine
By: Jim DeSantis | 17-03-2009
Yahoo Answers is an incredibly useful resource you should be tapping into. That said, you need to know how to go about it to avoid being banned as a spammer.
(read entire article)
Search Engine Rankings - What Do Search Engines Want From You
By: David Bruce Jr | 15-01-2010
What does it take to get ranked well in search engines? If 2 sites were equal why does one get the coveted top spot and the other second fiddle? Text is what gets crawled Period Not pretty pictures, not fancy flash, not pleasing aesthetics, but p
(read entire article)
Advantage of Directory Submission
By: Aryan | 18-08-2009
Directory submissions are an important part of the link building process offered by many SEOs. Listing in good directories automatically brings in quality backlinks, increasing link popularity, increase your ranking in search engines, traffics and many
(read entire article)
Inbound Links: All Are Not Equal
By: Tripti Pandey | 31-01-2009
Inbound links are the links that are found elsewhere and point towards our website. These Links are the most significant factor in establishing the popularity of our site. It is essential to understand which links are more valuable to concentrate our e
(read entire article)
How To Promote Your Online Business Using Banner Advertising
By: Robert Smith | 13-10-2009
If you are exploring alternative ways to advertise your website then this article is a must read. Provides information on the many benefits of using Banner Advertising to promote a website, compared to search engine (pay per click) advertising.
(read entire article)