Saturday, December 5, 2009 - Osaka, Japan

On December 3, Nikkei, Japan's leading newspaper specialized in economy/business and news, reported that according to their survey result of Environment Management, outlook of total GHG (Global Greenhouse Gas) reduction by primary Japanese companies by 2010 is 13.9% vs. 1990. Prime Minister Hatayama had set an extremely aggressive target of 25% and made a speech on it in the at the United Nation's Climate Change Summit held on September 22 in New York, as mentioned in the previous article "Japan Takes Lead in GHG Emission Reduction", and therefore there is a big gap between the target and the outlook. If the companies are to achieve the target, it is possible that they are forced to bear heavy burden such as purchasing emission allocation from overseas and therefore they cannot continue production in Japan.

The survey was executed in the beginning of November to which 835 companies including non-manufacturers answered. To the question regarding the degree of GHG emission reduction by 2020 by introducing energy saving equipments etc., 160 manufacturers answered and the weighted average was 13.9% vs. 1990. Industry section including manufacturers covers 37% of total Japan domestic GHG emission. 183 non-manufacturers (excluding electricity and gas companies) answered and their weighted average was 14.3% vs. 1990.

Mid-term target set under the previous Aso administration was 15% reduction vs. 2005, which is equivalent to 8% vs. 1990 and this target can be achieved without problem, but not the target set by the Hatoyama administration. Looking the outlook by industry, the drivers of GHG emission reduction are electronics that expects demand increase of solar batteries and EV cars is 33.1%, and automobile and components is 28.1%. Indeed, companies in such industries are the main players in top 20 of the Environment Management Ranking.

Environment Management Ranking
(Source: Nikkei, translated by the author)

Ranking(2009) / Ranking(2008) / Company Name / Score (500 = max)
1 / 4 / Panasonic / 490
2 / 17 / Sharp / 487
3 / 14 / Mitsubishi Electric / 485
4 / 5 / NEC / 483
5 / 1 / Toyota / 482
6 / 2 / Toshiba / 478
7 / 9 / Kyocera / 474
7 / 11 / Canon / 474
9 / 6 / Fuji Film Holdings / 473
9 / 22 / Nissan / 473
9 / 30 / Canon Electronics / 473
12 / 6 / Denso / 470
13 / 34 / Toyota Boshoku / 469
13 / 29 / Sumitomo Rubber Industries / 469
13 / 12 / Ricoh / 469
16 / 40 / TDK / 467
16 / 13 / Sanyo / 467
18 / 86 / NEC Tokin / 466
19 / 14 / Toyota Gosei / 465
19 / 24 / Dainippon Printing / 465

Scores were calculated in 5 fields: global warming countermeasure, product countermeasure, resource recycling, environment management organization, and countermeasures in contamination and biological diversity. Manufacturers were ranked by total scores of the 5 fields across the industry, and non-manufacturers were ranked by their own industry.

Panasonic, ranked #4 last year, was #1 this year, with highest score in environment management organization, and countermeasures in contamination and biological diversity, and with second highest score in global warming countermeasure. Department specialized in environment management strategy has been established which is directly controlled by the CEO, which has been promoting company-wide purchasing, equipment investment and development. As a result, they succeeded in promoting natural energy equipment installation such as natural gas implementation and use of solar energy to generate electricity to achieve their own GHG emission reduction mid-term target of minus 510 ton vs. 2006 in 2008, 1 year ahead of the original plan. Increasing energy saving products, that are the #1 in energy saving in its product category at the point of launch, totaled 233 in 2008, which was 3 times that of 2007, and Mr. Ohtsubo, the CEO, says that this will be further promoted when the acquisition of Sanyo is complete.

Sharp, ranked #17 last year, was #2 this year, with highest score in environment management organization together with Panasonic. Long term target is set in which by 2020 GHG emission reduction is to be tripled from original plan with new energy saving products by such measures as leveraging solar batteries.

Mitsubishi Electric, ranked #3 this year, has set the target of GHG emission upon production by 2021 by 30% vs. 1990. Representatives for this task have already been located in worldwide production sites and environmental experts from Global & Group HQ have been visiting the sites once every two years. NEC, ranked #4 this year, scored the highest in global warming countermeasures and products.

Toyota, that had been #1 for three consecutive years, was #5 this year. They have been aggressively launching EV cars, accumulating total reaching 2 million cars at the end of August this year. Nissan, which has also been aggressively promoting eco-car strategy, improved its ranking from #22 to #9.

The gap between gap between the outlook from the survey result of 13.9% for manufactures and the aggressive target of 25% set by the government and the current outlook of 13.9% is large and eliminating the gap is extremely tough. However, the author believes that the companies are capable of further driving innovation to drastically decrease GHG emission, eliminating the gap in the end.