If you live in a metropolitan city like New York or Los Angele's then chances are you have seen stickers adhered to public property, private property, or just plain property. Even some of the smaller communities and cities can certainly relate to witnessing this type of act. Most people out there might consider it a form of vandalism -- it is a gold mine as a marketing tool that everyone needs to harvest from.

Sticker marketing is one of the fastest, cheapest, and most effective ways to promote anything and everything. Everyone gets their start somewhere and after you have developed an idea that you want to share this can be one of the best first steps for making that happen. It is necessary to harness this medium as a marketer, but it must be done correctly the first time.

Typically when people think about stickers they think of general square or circle shapes in either one color or many. That's no longer the case today. With the development of technology most printing companies are able to produce and print die cut stickers. What is a die cut sticker -- a sticker that has been cut in a series of steps through a process that can change the shape into anything you want. That's right! Any shape you want.

This is where you can really tap into this marketing gold mine. The first thing you need to realize is your very important message can get lost if you don't use an appropriate medium.

Say your goal is to promote a new coffee shop that you recently acquired. You decide that you're going to print some stickers to hand out with every order of coffee. Great idea if you execute it correctly. The stickers you designed are die cut into coffee mugs with your companies logo right on the front. The marketing medium has now become fun, useful, and engaging. Less people would likely throw your stickers out this way -- if they were just square or circles with your logo then the chance of them being thrown away is greater.

Other then handing individual die cut stickers out to every customer, or potential customer there's another very effective way to use stickers for marketing and advertising. Just like all of those stickers you see on street signs, the subway, and buildings this is a free golden marketing opportunity. All of the people that pass by your stickers are going to either be interested or their not. It's that simple.

Going back to our coffee shop sticker example - the defining factor for people to either keep or throw away your stickers is if they're useful, engaging, and fun. This can be one of the fastest and most effective ways to get your message to the world. Not only that, but it's fun. It's fun to run around be productive and stick your stickers all over the place.

Give your ideas a venue for the people around you. Print die cut stickers and watch the website hits, sales, and long lasting customer relationships.