Bum marketing is all about marketing other people's products online for little or no cost. Some gurus say it is not possible to get started will little capital but remember they make money by selling you their fancy overpriced products that may or may not work. They rely on the fact that most new marketers who find that the product does not work for them believe the fault lies with them and not with product so they are reluctant to ask for refunds.

So with a little knowledge it is possible to start selling products online with little start up money and some people start with no money at all.

If you already have access to the internet then all you have to do is find a suitable affiliate program and sign up for it and you are well on your way of making your first sale online.

If you use the free marketing methods to sell other people's products online you do not have to create or source your own products. All you need is some good instructions on how to sell products online. You also do not have to worry about taking payments, refunds or shipping the products as the merchant takes care of all this for you. All you need is to take the specially coded affiliate link and start your marketing campaign.

Also you can check your sales statistics regularly to see if you have made a sale. Some merchants even notify you by email when you have made a sale.

Regarding your marketing campaign there are all kinds of free marketing methods you can use to generate sales. If you have some capital to invest you can also use some paid advertising for some quick results.

Selling other people's products online is called affiliate marketing. The free method of this is referred to as the bum marketing method. This simply means anyone can do it even a bum off the street who uses a library to access the internet for free, gets a little coaching and starts to make money online. Some examples of free marketing methods are article writing, creating free blogs, forum signatures, press releases, creating videos and using traffic exchanges.

I recommend selling digital products to get started as they can pay up to 75% commission. The "How To" products especially video based ones are usually easy to sell because the demand is high for them.