Many webmasters are seeking for a way to earn much money through their web site. The easiest way to do so is to monetize the web site to display relevant advertisements on the web pages. The best way to put ads on the web site is by Google adsense program. Many bloggers also can do so to make use of the content they write on their blogs.

Putting adsense ads on the web site must be in a way such that the ads attract the visitor to encourage him clicking it. Google pays the publisher a fraction of money on every click when the ads clicked use pay per click method. Encouraging people to click the ads can be satisfied by putting them according to some rules that define how they will look with respect to the site colors and its content and also how they are placed.

Below are presented three basic tips that will optimize the ads performance:

1. Choose the right format for the ads block: choosing the block format for the ads can make significant difference in the number of clicks get. Probably, the best format for many cases is the large rectangle. This is because this format makes the ads look like regular link for the visitors. Making the ads looking like regular ads is the basic target for the webmaster because the visitors will be encouraged to click links that are looking as a part of the web page rather than clicking links that are external from the site.

2. Blend the ads with the web page: when putting the ads on the web page, the webmaster must feel the user that the ads are part of the site as described above. Doing so requires that the ads are looking like the overall page. This requires that the ads colors be the same as the rest of the page. In other words, it must match the overall look of the page. For example, if the background of the page is white, the ads background must be white. Also, if it is black, the latter must be black.

Besides the colors of the page, the fonts also must match. Every block of ads can be adjusted by the adsense program to have specific fonts for the title and the main text inside the ads. The web designer must look for the main fonts in the test of the web page to match it with the fonts of the ads. As above, this will make the ads look as a part of the page which will give more clicks for the publisher.

3. Make the adsense ads visible: many webmaster can place the ads on a place the visitors cannot see it easily. This will lose clicks from the visitors. The google adsense ads must be placed on a place on the web page that easily seen by the visitor. In most cases, the better place is the top of the page or directly below the main title or on the top left of the page.