There are many benefits to article marketing, so to say that is it ALL about conversion is not really true, but because this is the most misunderstood and under explained benefit of article marketing, I thought it appropriate to begin this article marketing tip with that title.

Of course it is not ALL about conversion. Article marketing is a great way of building links and traffic and increasing your search engine ranking, but the increased traffic and search engine rankings mean nothing if your web site does not convert.

So what does article marketing have to do with web site conversion?

Quiet frankly, everything!

You may not realise this but the most important aspect of sales conversion, is not your headline, your graphics, your design, your sales copy or your logo. It fact it is nothing on your web site at all. The most effective thing you can do to increase your sales conversion is to influence what people see / read right before they visit your web site.

It’s the “frame”. The frame of mind that your visitor is in when they click through to your web page. That is what really influences sales conversion. Big businesses know this, that is why they spend millions per year on “brand recognition”.

Brand recognition builds trust and trust drives sales. Brand recognition is ALL about building trust. The things that we see consitantly are the things that we trust to be reliable.

It would be stupid, and very expensive for any small Internet business to blow their advertising budget on “brand recognition” advertising, but with article marketing what you have is the ability to tap into the same marketing principles that drive big businesses like Coca Cola and Mc Donalds to spend millions on advertising.

You can use your articles to build trust and to leverage trust from others.

In the moment, your article can be just as affective as 10 years of billboard advertising… especially if the visitor is referred by a source that they trust.

If you realise this, you will likely find a lot more success from your article marketing efforts, you will naturally write better articles, your articles will naturally get more traffic and more of the visitors who visit your web site will buy the product you are positioning through the article.

If you write your articles with the intention and purpose of “framing” the reader, you’ll not only get higher conversions from the traffic coming from the article directories. You’ll also likely get more traffic to your articles because your work will become more attractive to publishers. This can make a HUGE difference to your sales conversion. When this happens you leverage the trust that the publisher has already built in the market place.

When a trusted publisher publishes your articles you leverage traffic from readers are already willing to follow the publishers recommendations. That means that they are predisposed to “buy into” the frame of your article.

Can you see how it all ties together nicely here?

You see it’s a lot better to approach your article marketing as a relationship building exercise, rather than an SEO exercise and if you approach your article marketing as a relationship building exercise, you will likely get better search engine rankings too… natuarally!

At Article Content King, we syndicate all your articles to targeted publishers. Click here to submit your articles.

Tags: Article Marketing Tips

This entry was posted on Wednesday, November 4th, 2009 at 10:32 am and is filed under Article Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.