It wasn’t long after Article Marketing became popular that Article Spinners appeared on the scene. Article Spinners are software programs that take the text of an article and replace words and phrases in it using synonyms found in a thesaurus. Some of the more advanced Spinners will also re-order paragraphs and sentences, or choose them from a selection of alternatives provided by the user.

Why Use an Article Spinner?

There are literally thousands of Private Label Rights (PLR) articles available on the Internet. Anyone can take them and republish them under their own name if they wish. Unfortunately, that means that several hundred identical articles could appear on article sites, all with apparently different authors. As Google and the other search engines started to spot duplicate content and penalise it, the use of PLR articles started to become pointless.

Enter the Article Spinner! Now, one hundred different article publishers could feed the same article into the article spinners, and each would end up with a unique article that they could publish with no ill effects on the search engine results. Furthermore, one article marketer could use the spinner to create 50 different articles which could then be submitted to different article sites.

Why You Shouldn’t Use an Article Spinner

Although Article Spinners generally have access to a huge database of synonyms in their in-built thesaurus, they have no concept of the context of the article on which they are working. There are many words which have totally different meanings, yet the spelling remains the same. When the Article Spinner is choosing a synonym for a particular word, you can not guarantee that it will select one with the correct meaning.

Here’s an example. The word “rose” has several meanings:

• A kind of flower
• The spray nozzle on the end of a watering can
• Part of a light fitting on a ceiling
• The past tense of “to rise”
• The design on the back of a navigational compass
• A pink colour

Now let us assume your article contains the following text:
“He rose from his seat and presented a rose to his wife”

The article spinner could completely misinterpret this and spin it into
“He spray nozzle from his chair and gave a got up to his spouse”

This is clearly meaningless nonsense.

Used correctly, an article containing such text would be rejected. However, looking at several article sites, this is not the case. Many users of Article Spinners simply churn out hundreds of articles and submit them to article sites without bothering to check them first.

And those users who do check the generated articles probably spend more time filtering out the rubbish, or correcting it, than it would have taken to rewrite the article by hand.

Reputation

If you submit junk articles created using an Article Spinner, your reputation is going to suffer.  People will see that your articles are nonsensical and or incoherent and will not even begin to trust you.  Your chance to build a relationship with your readers will be lost, and then you have lost your market.

Conclusion
On the face of it, Article Spinners sound like fantastic time-savers for the article marketer. In reality, they produce low-quality articles or even complete rubbish.
And on a final note, low quality articles created using Article Spinners submitted to Article Content King will simply be rejected. If you’re not prepared to put in the effort to use Article Spinners correctly, it is best not to use them.

Tags: Article Marketing, article spinner

This entry was posted on Sunday, February 15th, 2009 at 6:21 pm and is filed under Authors Interest. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.