I was chatting with R Michael Stone the other day about winning the King contest and his website marketing in general and we got on to traffic. I asked him what other forms of traffic he has used, other than Article Marketing. He told me that he had tried Pay Per Click with Google Adwords, but after failing to get any real traffic from keyword bids as high as $2 per click, Google actually suspended his Adwords account.
This is not uncommon, in fact it is more like the norm. Google obviously do not rate the quality of Michael’s landing page. It’s a “lead capture page” or “squeeze page” as they are sometimes called. The page itself is backed up with links to some very high quality articles and there is some great information on the site, but Google it appears do not want Michael advertising this page through their Adwords service… even though Michael was willing to pay through the nose for traffic.
He would not have a problem with any other search engine, as all the others allow the highest bidder to take the most traffic, but Google are different. They want the most relevant ads to the best offers to get the most traffic and they don’t want pages that they feel do not meet the cut there at all. Google treat ad rankings more like search engine rankings. This is great news for you as an article marketer as it makes it possible for you to pay a LOT less for traffic that your competitors AND get more traffic than them… if you know what you are doing.
So what do you need to do?
Let me put it this way. Links to your squeeze pages fit perfectly in the resource box of your articles and your articles fit perfectly with Google’s “landing page quality score rules”.
- If you promote an article on an authority site rather than a sales page or a squeeze page in your Google Adwords PPC campaign, you will pay a lot less per click. FACT!
- If you promote your squeeze page in your article resource box, every reader of your article will be ready to subscribe when they click. (A lot more ready than they were after they read your Google ad).
If you run Adwords campaigns to your articles published on authority sites, instead of the sales pages of your own websites you may find that you make a lot more money a lot more easily. You’ll pay less per click, but get more targeted visitors through to your squeeze page, (fewer more targeted visitors of course).
There appears to be a rather nice side effect to doing this too. You will find that the article that you are promoting begins to rank better in Google too. Thus you end up getting the traffic that you are paying for, for free! Google deny that this is the case, but test it for your self.
Tips for doing this effectively.
- Keep it short and easy to read, you want everyone to get to the bottom of your article where the link to your squeeze page is. (no more than 600 words).
- Provide real value in the article. You want people to feel like they owe you when they click to your site.
- Don’t push! Be helpful and make people want to know more of your “secrets”.
- Use bolded subheads containing the keyword phrases that you want to rank well for. (Be mindful of SEO but do not compromise the article for it).
The speed at which your visitors read your article and how much they like what they read will determine how many people will click through to your site… ready to subscribe.
Try it and work out the cost per subscriber when you do. I think you will be pleasantly surprised. Or win the King contest and we will do it for you 
. The prize for winning has changed to $50 cash and $50 PPC traffic to your best articles. (Starting next King).
