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Posts Tagged ‘seo’

Authors often complain to me about the use of the “nofollow” tag in their articles submitted to article content king.  I decided to write this article to explain why we do this and how rather than hurting your search engine optimization efforts, it actually helps them!

Yes, that’s right… the fact that we add rel=”nofollow” to the links in your articles actually helps you get stronger back links from our site.

Don’t believe me?

Here’s why. It’s quite simple really.

If you know anything about SEO, you will know the importance of getting links from IP addresses in different C Classes. Some of the “Article Directory Lists” you will find while browsing the Internet will include the directories IP address with the listing and they will not list 2 directories that share the same C Class IP address. This is because getting links from different servers is important for SEO. It is thought that this is one of the ways that big search engines like Google determine whether link growth to a site is natural.

It is also thought that getting too many links from the same IP addresses can even be harmful to your web site’s search engine rankings . It can look like you are trying to manipulate your rankings and the search engines do not like that.

I have often read that any particular site can only “vote” for your web site once, any subsequent links you get from the site don’t really have much, if any benefit in terms of search engine optimization. Some would say that the search engines could discount all your links from a site if you get too many from the same places, if all your links come from the same source or sources.

Using this logic, it seems wise to focus all the traffic and link reputation that your articles generate onto one link to your site… the link on your profile page.  The links you add on your profile page do not have the “nofollow” tag in the links. Every article you submit links to this page which means that all the “link juice” of all the articles you submit is focused on this page. This makes the one vote that this site can give you count as much as possible.

If we didn’t do this, then which one link would be the one that counted? Would it be as good a link as this one?

So what about linking keyword phrases in your articles to get better optimization for those words?

Am I telling you that everything you have learned about article marketing is false and it’s not a good search engine optimization technique at all? If you can only get one link that counts from any article directory, what is the point of submitting more than one article? Is it all just to help that one back link I get have more value?

If you are asking that question (and I know that some of you are) then I am afraid that somewhere along the line you have misunderstood what article directories are for.

Article Marketing is something that has existed since soon after the invention of the printing press, perhaps even before that, long before the Internet existed. There have always been “content repositories” available to publishers and authors; places where publishers can find content to publish to their readers, without having to write it themselves and where writers can submit their articles to get recognition of their work. The Internet has made this a lot more accessible and mainstream because there are a lot more publishers now, but the concept of article marketing was born long before the Internet!

Article Content King is a content repository. A place where you can submit your articles in the hope that a publisher in your niche will pick them up and publish them. It’s a place where you can use your content to make contacts in the industry if you use your profile page correctly.

It is our job to put your articles in front of people who are interested in publishing what you are writing about. We present your article in an easy to publish format through the publisher page (linked in all your articles). You’ll notice that the links here do not contain the “rel=”nofollow” tag. That’s because when someone naturally publishes your article from our site, you have naturally earned a back link to your site. This is not manipulative at all and you deserve credit for that link. The search engines would agree.

Article directories are fantastic places to build back links to your site, but it’s not the back links you get from the article directories themselves that count, it’s the back links you get from people publishing your articles, on different web sites and servers across the Internet that really helps your SEO. The more articles you submit, the more chance there is of this happening.

So as you can see, our intention when adding rel=”nofollow” to your site links on the article pages is actually intended to help you get stronger back links from our site.

You can create an many profile pages as you like, and add as many links to each profile page as you like. We add a link to the appropriate profile page inside every article you submit. All your efforts focus the reputation on the ONE vote that this site can pass to any one of your sites and if your article is naturally published from our site, you get a natural back link.

Is this really something to complain about?

Respectfully

Dan Blackburn

Click here to submit your articles to article-content-king.com

I know a lot of people submitting articles these days are primarily focused on the SEO benefits of article marketing and there is nothing really wrong with that. What is wrong is focusing solely on getting a back link.  The reason why we have seen a rapid increase in traffic over the last few months at article content king and the graph keeps going up and up is because the quality of content we publish has increased dramatically since introducing the community moderation system.

Visitors to the site now find more value in it and spend a lot more time browsing articles. According to analytics our page views per user from Google search traffic has increased from 1.34 to 7.8 pages per visit over the last 60 days.  This can only mean one thing… A lot better chance of someone reading YOUR article after coming from such a highly targeted source as Google search.  That is what you should be really interested is how keenly the directories you submit articles to moderate their content.

If you think about it, an article directory is a “community content site”.  If your content sits in a “bad community” where the visitor is put off by the other content your articles are published along side, you are not going to do yourself a lot of good. Could this even harm you?

We are going to great lengths to filter out the bad content, even before it reaches the community moderation system. What you get to decide, by voting, is how highly ranked in the category listing a particular article appears. There is only so much room on the first page, this system ensures the best articles always stay at the top.

The better the quality of site your content is published on the better it is for you. As long as your articles are of decent quality too.  If their not, they won’t be published on article content king at all.

That’s why is the community moderation system important for authors.

As an author at article content king, you should see it as your responsibility to maintain the quality standards of the site by submitting well written, informative  unique articles and doing your fair share of article moderation. That’s how you will begin to unlock a lot of quality traffic from the site and a nice income from advertising credits.

You Also Get More Credits For Moderating.

As you probably know already,  we operate a really awesome revenue sharing program at article content king that gives you a completely fair share of the income your articles generate. We convert your unique visitors into credits and allow you to display your own ads on the site in exchange for these credits.

Recognizing  that the driving force behind the advertising income is the quality of content published on the site, we are awarding 2 advertising credits for every article moderated. Every time you moderate an article, you earn 2 credits for doing so.

Moderating articles is not compulsory, you do not have to moderate article in order to be able to submit articles, but if you care about the community your content is being published in you should do your fair share of moderation. That’s how the ad space you control on the site will become most valuable to you.

Moderation is quick and easy. Just click the “moderate articles” link in your members area, visit the first article in the queue, read it, rate it and submit.

If you have any comments, I would love to hear them

11 Feb 2009

Why Is Community Moderation Important For Authors?

Author: Dan Blackburn | Filed under: Authors Interest