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Are you struggling with your sales rate? Is your conversion rate hovering in
pitiable levels? Try these 5 techniques that are sure to dramatically increase
your visitor-to-sales ratio.

1. Capture their interest. Before they can learn about the product you’re
selling, they must first read your sales page. They will only get to
read your sales page if you will be successful in capturing and
maintaining their interests. You have to come up with a catchy,
benefit-oriented headline that will stop them on their tracks and compel
them to invest some time on your sales copy.

2. Make your sales page easier for your prospects to read. For this, you will
have to master the rules in writing for an online audience, which includes:
making good use of negative space, avoiding the usage of jargons and
technical talk, keeping sentences and paragraphs short, and making the
sales copy easy to scan by using bullets and numbers as much as possible.

3. Formulate an offer that will be hard to refuse. No matter how well your
sales copy is crafted, if your offer is crap, it will show and your readers
will know about it. Hence, take time to come up with an offer that is
astoundingly loaded with so much value that your readers will feel bad if
they’ll miss the same.

4. Subliminally force them to commit. Condition your readers’ mind to eventually
say yes to your offer by phrasing your sentences into questions answerable
by yes. Instead of merely saying “situation A is bad,” ask “situation A will
be very bad for you, right?” Instead of saying “Brand X appears to be the
better option,” ask “Brand X appears to be the better option, doesn’t it?”
This way, your readers will feel that their beliefs, their ideas, their
opinion, will all be validated. It will be easier for you to win their trust
and to win their assent once you propose your offer.

5. Empower them through a series of interactive devices. Check boxes, fill in
the blanks, multiple choices, these are devices you can use on your sales page
to make your readers feel involved. Their involvement is important because
they are the ones who will ultimately make the decision on whether or not
they will purchase your product.

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