It's really important when writing articles for your article marketing to make sure you've included appropriate and relevant keywords.

You'd be surprised at how many authors write articles but fail to do any keyword research whatsoever.

If your article doesn't have suitable keywords relevant to your article's subject it's unlikely to be picked up by search engines like Google for real people to find when they search online.

If you're not sure why keyword research is necessary then you'll find this article really helpful as it's purpose is to look at how keywords are recognised by Google.

For example lets consider the keyword «Article Marketing». You'll notice it's in the heading of this article, the first paragraph and also used elsewhere in the article.

As an exercise I'd like you to go to the main page of Google and enter the keyword «article marketing» in QUOTATION MARKS into the search box. It's important to put your keyword in «QUOTATION MARKS» as it keeps all the words in your keyword together making sure they're searched for together rather that getting results for each word separately.

When I did a Google search for the keyword «article marketing» the results showed there are 4,160,000 different websites displaying this keyword. What did you get when you ran this search?

Perhaps your immediate response was... FOUR MILLION COMPETITORS... it's not worth my while trying to compete with that many for the keyword «article marketing».

But, what if I was to tell you that all is not as it seems?

Supposing I was to tell you that you only have 897 competitors (number shown in Google at the time of writing this article).

As an author producing articles for article marketing... Do you think you can do better than 897 competitors to get your article ranking highly in the search engines for such a popular keyword? I bet you do.

But, I need to prove to you that you only have 897 competitors before you'll believe me... Right?

Here's what you do.

Close down all your browser windows... and then open a browser showing the Google main page.

To the right of the Google search box you'll see three links... Advanced Search, Preferences and Language Tools... Click on preferences.

In the Google search engine the default setting for each page is set to show 10 search results on each page. But inside 'preferences' there is the option to change «The Number of Results per page» in a drop down menu to 20, 30, 50 or 100.

Select «100» from the drop down menu and click «Save Preferences»

You'll now be able to view 100 search results on each page instead of the standard 10.

Type your keyword «article marketing» in «QUOTATION MARKS» into the search box and click on 'Google Search'.

Notice in the top right side of your page the results will read «Results 1-100 of about 4,160.000».

Scroll right down to the bottom of the page until you see the «Goooooooooogle» sign with page numbers 1 thru 10 shown underneath each of the «o's» in the word Goooooooooogle.

Click on «10» taking you to the very end of the available 1,000 search results from Google.

When I did this at the time of writing this article the very last item was this...

* »In order to show you the most relevant results, we have omitted some entries very similar to the 897 already displayed. If you like, you can repeat the search with the omitted results included.»

What does your's say?

So, as an author writing articles on article marketing do you think you can structure your articles skillfully enough to be included as one of Google's «Most relevant results» and them compete against only 897 competitors... not 4,160,000 to get a high ranking in the search engines?

That's why keyword research and structuring your articles to make full use of your keywords is so important.

Dave Mackay encourages you to submit your articles by going to Article Content King. Eager publishers are waiting to use your articles on their blog or website with your links and content unchanged allowing you to earn money from your sales so you can improve the quality of your life. There's even an opportunity to control all the advertising on your article pages. Sign up at Article Content King and open your membership account today.

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