Consistency in appearance marks the professional online marketer from the average. The average is to accept the promotional tools offered by whatever service or program you are attracted to and attempting to gain market share with duplicate content.

A uniform front in appearance across multiple marketing platforms gives the reader the sense of credibility regarding your marketing. If you attract a reader from a MySpace blog, and they follow your link to your website, or to your YouTube channel, and the color scheme and background is consistent and uniform, you instantly establish the appearance of an expert, allowing that your content is palpable.

The issue of using social network profiles, blogs and websites to front your message is not at question. Rather, the subtle effect of the theme colors and backgrounds you use to homogenize your marketing appearance is the point. The effect is invisible and dramatic.  Your status as an expert is established merely by controlling the appearance of your media.

Using free layout editors is the easiest method to accomplish the task with regard to many of the most popular online profiles. Just Google “layouts” and look for “layout editor”.  This service will allow you to choose backgrounds and theme settings, which you can then apply to your marketing profiles. You should constantly preview your changes to make sure your result is perfected.

Consider applying the color theme and background you have chosen to a website promoting your project as well.  With Myspace and YouTube appearance coordinated with your website, you have a very powerful traffic delivery system which will pre-condition your visitors to value your promotion.  Did I mention it’s nearly free to set up as well?  Website expenses will vary.

To utilize this most effectively a marketer would make a promotional video, and offer it as a hook to new myspace friends. Hopefully the marketer would then drive the traffic to their YouTube account, for part two of the video, where they would be encouraged to befriend the marketer on YouTube, and encourage subscribership as well.

Part three of the video series would drive the traffic to your squeeze page, and into your mailing list. Why go through all the trouble of adding YouTube into the equation?  Simply due to the fact that video converts so much higher than regular email, and YouTube offers you the ability to email videos to your list of subscribers and friends.

To learn more about Chris Endres, visit ChrisEndres.Biz