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Facebook became popular only in 2011 in Japan. This is about the history and current status of who uses and how Facebook is used in Japan from the author's own experience since she started using Facebook from 2009, concluding with the requirement to f
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Google+ has been dominant only among real early adopters in Japan but with the recent announcement of strategic promotion, i.e. alliance with AK48, the most popular Japanese pop group today in Japan, it is likely that Google+ will spread among the gene
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2282 Views

This is about the author's frank thoughts on how LinkedIn is perceived and whether it would become popular in the future in Japan after 1 month of the announcement of the start of Japanese service, based on the reaction of the participants of the Linke
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This is based on the LinkedIn group discussion about possible requirements for LinkedIn to be used more by Japanese people in Japan, which the author happened to start earlier this month before the announcement that LinkedIn is to enter Japan, starting
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1015 Views

This is about how social recruiting leveraging social media (Facebook in particular) is about to break out in Japan. The article outlines the background (change in environment for recruiting) and why companies are starting up Facebook Pages, concludin
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705 Views

This is last one of series of Web Equity blog posts, introducint which company websites are ranked high in Information Value, one of the 2 constituents of Web Equity, together with possible KFS, leading to online customer acquisition and retention, loy
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This is succeeding article of Vol.65 - Web Equity Valuation in Japan - Model and Ranking. This outlines which corporate websites are top 10 in Sales Value, one of the two constituents of Web Equity, 4 KFS for high Sales Value, and introduction of All N
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216 Views

If you own a website then you are certainly concerned with getting it noticed and increasing your traffic. However, you might not have a large budget for advertising or marketing and simply dont know what to do to get your website noticed

Do you get emails from people asking favors and stuffs. Probably JV requests, or perhaps sending a press release or anything like that. Well, that's normal, right? I get some from time to time. But here's the thing - with all the JV r

Web Equity Ranking of companies in Japan was introduced in a special article published in a recent Japanese business weekly magazine. Based on the article the Web Equity valuation model and the results of the ranking are outlined. Although the valuatio
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380 Views

Google Analytics is a product based on the popular web traffic analytics Urchin platform, as a result of Googles earlier acquisition of Urchin. As a surprise to the webmaster community, Urchins technology, which is one of the most complet

Lynn VanDyke explores two opposing options that online business owners must decide between. Readers are offered free online business ebooks as a gift.

These five indispensable tools will help you to gain control of your marketing efforts online. All are even available for free. Youll need them if youre going to grow an online business. The "fabulous five" essential online tools include:

We are spending an ever-increasing amount on medical costs these days. This makes it all the more important to have health insurance that fits our needs. So, when you start shopping for Private Krankenversicherung plans, do not just zero in on the poli
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Social media such as Twitter and Facebook started to popularlize in Japan recently, first in marketing and PR. Lately a few companies including Honda started to leverage social media in recruiting as well. In this article, a few examples of how socia
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