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Newbie web entrepreneurs always commit the mistake of selling a product and being ecstatic over the results.

Here’s the deal: succeeding in selling a product is a-ok, but such will only represent a small portion of what you can potentially earn.

The cost of generating a single visitor to your website cannot be ascertained, given the unquantifiable amount of effort and resources you will spend to drive traffic to your website.  You will make a lot of investment on your sales page to ensure the highest probability of conversion.  Will you be happy over a single purchase from the said visitor?

The answer: most definitely not!

When a visitor starts to draw his credit card (or similar online payment options), we will be in that phase in the sales process when he is most open to add another item to the shopping cart.  This is the explanation why you have most probably encountered redirection pages, onetime offers, special offers and the likes when purchasing an item online, immediately after checkout and immediately before processing your payment.  These offers consist of 3 types of additional earning opportunities for the online entrepreneur:

1.    Back selling.  Back selling is about the selling of a product that is dependent on the one that was sold.  By way of example, you’re offering an eBook.  Once someone purchases the eBook, include a free coupon that will give him a 50% saving for your other products.  This product may or may not be connected to the product he previously purchased, but relevancy will most definitely increase the chances of bagging a sale.

2.    Up-selling.  Giving your customers the option to upgrade what they bought can provide a boost for your profits.  Offering an eBook about yoga exercises?  Once a prospect is about to purchase the same, offer him a chance to upgrade his purchase into a complete yoga set - complete with illustrative videos and accessories - for an additional cost which can be considered as a bargain.

3.    Cross selling.  Cross selling simply refers to offers of other products in addition to that which the prospect has decided to buy.

Newbie online entrepreneurs are of the mistaken notion that any of these 3 selling tactics might turn away the would-be customers.  It’s all about timing.  Provide these tactics at the right time and you’ll make it difficult for your prospects to say no.

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